by Lisa Merriam | Aug 11, 2018 | Current Insights, Resources
Resources Back-to-School Marketing the “Other Black Friday” By Lisa Merriam Back-to-school marketing fuels what Shopify calls the “other Black Friday,” with B2S retail spending up an expected 10% this year to top $83.6 billion according to the National...
by Lisa Merriam | Jul 2, 2018 | Brilliance in Marketing, Resources
Resources Futureproof brands with the right mindset. More than change—DISRUPTION—is impacting every field of human endeavor. Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, gave a presentation to the AMA Executive Circle of...
by Lisa Merriam | Jun 26, 2018 | Brilliance in Marketing, Resources
Resources Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. The New York Mets are hosting the American Marketing Association New York...
by Lisa Merriam | Jun 20, 2018 | Member Contributions, Resources
Resources Finding Lost Marketing Leads: How to Find and Convert Missing Leads By Jeremy Durant Lost marketing leads are expensive. Marketers are under pressure to produce as many leads as possible. A ton of marketing energy and dollars are spent on attracting the...
by Karen McFarlane | Jun 18, 2018 | Current Insights, Resources
Resources by Karen McFarlane AMA New York launched the Volunteer Spotlight Awards to recognize the exceptional work of volunteers that give their time and talent to grow the organization. This year we are proud to announce that Skyla Li has been named the 2018...
by Lisa Merriam | May 11, 2018 | Member Contributions, Resources
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors...
by Lisa Merriam | Apr 2, 2018 | Current Insights, Member Contributions, Resources
Marketing Volunteer: Shine a Spotlight on Your Marketing Talents by Deanda Clements Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents...
by Karen McFarlane | Apr 2, 2018 | Current Insights, Resources
Resources How AMA New York Membership Can Advance Your Marketing Career by Karen McFarlane What’s the most frequently asked question: Why should I join AMA New York? A better question to ask is: How can I leverage AMA New York to advance my marketing career? Joining...
by Molly Purcell | Apr 2, 2018 | Brilliance in Marketing, Current Insights, News, Resources
Media Contact: Jack Mello, jack.mello@gmail.com, cell 201-981-5617 Lee Clow, Seth Godin, and Esther Lee Inducted Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee presentations at May 17, 2018, induction ceremony at...
by Lisa Merriam | Feb 13, 2018 | Current Insights, Resources
Allison Cerra, McAfee Chief Marketing Officer: The Biggest Threat to Brand Reputation? By Matt Quint Shared from the “Ideas and Insights” blog at The Center on Global Brand Leadership at Columbia University. As Allison Cerra, SVP and Chief Marketing...
