by Lisa Merriam | Jun 20, 2018 | Member Contributions, Resources
Resources Finding Lost Marketing Leads: How to Find and Convert Missing Leads By Jeremy Durant Lost marketing leads are expensive. Marketers are under pressure to produce as many leads as possible. A ton of marketing energy and dollars are spent on attracting the...
by Karen McFarlane | Jun 18, 2018 | Current Insights, Resources
Resources by Karen McFarlane AMA New York launched the Volunteer Spotlight Awards to recognize the exceptional work of volunteers that give their time and talent to grow the organization. This year we are proud to announce that Skyla Li has been named the 2018...
by Lisa Merriam | May 11, 2018 | Member Contributions, Resources
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors...
by Lisa Merriam | Apr 2, 2018 | Current Insights, Member Contributions, Resources
Marketing Volunteer: Shine a Spotlight on Your Marketing Talents by Deanda Clements Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents...
by Karen McFarlane | Apr 2, 2018 | Current Insights, Resources
Resources How AMA New York Membership Can Advance Your Marketing Career by Karen McFarlane What’s the most frequently asked question: Why should I join AMA New York? A better question to ask is: How can I leverage AMA New York to advance my marketing career? Joining...
by Molly Purcell | Apr 2, 2018 | Brilliance in Marketing, Current Insights, News, Resources
Media Contact: Jack Mello, jack.mello@gmail.com, cell 201-981-5617 Lee Clow, Seth Godin, and Esther Lee Inducted Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee presentations at May 17, 2018, induction ceremony at...
by Lisa Merriam | Feb 13, 2018 | Current Insights, Resources
Allison Cerra, McAfee Chief Marketing Officer: The Biggest Threat to Brand Reputation? By Matt Quint Shared from the “Ideas and Insights” blog at The Center on Global Brand Leadership at Columbia University. As Allison Cerra, SVP and Chief Marketing...
by Karen McFarlane | Feb 12, 2018 | Current Insights, Resources
Resources by Karen McFarlane AMA New York is proud to announce Esther Elkouss as our Marketing Volunteer Spotlight Award Winner for the fourth quarter of 2017. Esther’s contributions as a member of the Membership and Programming committees have helped engage our...
by Lisa Merriam | Feb 6, 2018 | Brilliance in Marketing, Resources
Resources With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack....
by Lisa Merriam | Feb 5, 2018 | Current Insights
Meet our volunteer of the quarter: Esther Elkouss 00:00 I decided to become a volunteer at the AMA because it’s the largest marketing professional association and I thought it could be a great opportunity to network with marketers and 00:10 grow my professional...
