by Molly Purcell | Feb 14, 2019 | Current Insights, News, Resources
Resources Media Contact:Jack Mello, PR for Marketing Hall of Famejack.mello@gmail.com Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy ClarkElected Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee...
by Lisa Merriam | Feb 7, 2019 | Current Insights, Resources
Resources Measuring Content Shock–Content Clutter Fatigue by the Numbers By Lisa MerriamMember, Board of Directors Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these...
by Lisa Merriam | Feb 4, 2019 | Current Insights, Resources
Resources Marketing Training: Update Your Skills and Certify Your Expertise By Lisa MerriamMember, Board of Directors Put marketing training on your agenda for a lasting and rewarding marketing career. Ours is a profession in a constant state of disruption....
by Lisa Merriam | Jan 30, 2019 | Current Insights, Resources
Resources Nike Brand Wins the Football Season–With or without Kaepernick by Lisa MerriamMember, Board of Directors The Nike brand is running up the score this football season. Coming up the the Super Bowl, Nike has racked up a number of impressive...
by Lisa Merriam | Jan 21, 2019 | Current Insights, Resources
Resources Content Marketing Model—Design for Effective Results By Lisa MerriamMember, Board of Directors Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content...
by Lisa Merriam | Jan 15, 2019 | Current Insights, Resources
Resources Online Review Sites: Critical to Your Brand, Reputation and BusinessBy Lisa MerriamMember, Board of DirectorsOnline review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like...
by Lisa Merriam | Jan 7, 2019 | Member Contributions, Resources
Resources Focus on the Generation Z for China B2C MarketingBy Antonio AcunzoChina is the engine of global economic growth. The second largest global economy, after the US, is evolving into a sophisticated country, and on track to become the largest economy of the...
by Lisa Merriam | Dec 10, 2018 | Brilliance in Marketing, Resources
Resources In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a parter at Prophet, the brand consultancy...
by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together...
by Lisa Merriam | Nov 16, 2018 | Member Contributions, Resources
Resources Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019 by Rich Miller-Murphy The intergenerational workforce is now the norm. Ever wonder why it seems harder and harder to get people to work together? Even in your own...
