by Lisa Merriam | Apr 2, 2018 | Current Insights, Resources
Marketing Volunteer: Shine a Spotlight on Your Marketing Talents by Deanda Clements Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents...
by Karen McFarlane | Apr 2, 2018 | Current Insights, Resources
Resources How AMA New York Membership Can Advance Your Marketing Career by Karen McFarlane What’s the most frequently asked question: Why should I join AMA New York? A better question to ask is: How can I leverage AMA New York to advance my marketing career? Joining...
by Molly Purcell | Apr 2, 2018 | Brilliance in Marketing, Current Insights, News, Resources
Media Contact: Jack Mello, jack.mello@gmail.com, cell 201-981-5617 Lee Clow, Seth Godin, and Esther Lee Inducted Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee presentations at May 17, 2018, induction ceremony at...
by Lisa Merriam | Feb 13, 2018 | Current Insights, Resources
Allison Cerra, McAfee Chief Marketing Officer: The Biggest Threat to Brand Reputation? By Matt Quint Shared from the “Ideas and Insights” blog at The Center on Global Brand Leadership at Columbia University. As Allison Cerra, SVP and Chief Marketing...
by Karen McFarlane | Feb 12, 2018 | Current Insights, Resources
Resources by Karen McFarlane AMA New York is proud to announce Esther Elkouss as our Marketing Volunteer Spotlight Award Winner for the fourth quarter of 2017. Esther’s contributions as a member of the Membership and Programming committees have helped engage our...
by Lisa Merriam | Feb 6, 2018 | Brilliance in Marketing, Resources
Resources With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack....
by Lisa Merriam | Feb 5, 2018 | Current Insights
Meet our volunteer of the quarter: Esther Elkouss 00:00 I decided to become a volunteer at the AMA because it’s the largest marketing professional association and I thought it could be a great opportunity to network with marketers and 00:10 grow my professional...
by Lisa Merriam | Jan 29, 2018 | Current Insights, Resources
What Are the Top Iranian Brands? by Alireza Alizadeh What are the top Iranian brands? That’s a good question! The Iranian economy is different from the U.S., and that affects branding. Eighty-five percent of our economy is governmental, therefore our private sector is...
by Lisa Merriam | Jan 4, 2018 | Current Insights, Member Contributions, Resources
How To Activate Your Digital Marketing Strategies While Facing Consistent Challenges: Google and EmblemHealth By Cary Munk The American Marketing Association Chapter of New York recently ran a sold-out CMO Marketing Leadership event, titled, “Activating Your Digital...
by Lisa Merriam | Oct 28, 2017 | Brilliance in Marketing, Resources
Resources Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum… ...
