by Lisa Merriam | Dec 9, 2018 | Brilliance in Marketing, Resources
Resources In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a parter at Prophet, the brand consultancy...
by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together creates a...
by Lisa Merriam | Nov 16, 2018 | Member Contributions, Resources
Resources Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019 by Rich Miller-Murphy The intergenerational workforce is now the norm. Ever wonder why it seems harder and harder to get people to work together? Even in your own workplace,...
by Lisa Merriam | Oct 31, 2018 | Brilliance in Marketing, Resources
Resources The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth. November 6 at 11:00 am to 12:00 pm Sign up here. Transcript: Lisa Merriam, Host: 00:01 Content...
by Lisa Merriam | Oct 19, 2018 | Member Contributions, Resources
Resources What Domino’s® Can Teach Big Pharma About Corporate Reputation by John Edwards How would the corporate reputation of big pharma begin to change if it got recognized for housing 15,000 displaced families during Hurricane Florence and George? Or...
by Lisa Merriam | Oct 10, 2018 | Member Contributions, Resources
Resources The Strategic Importance of Market Intelligence when You Expand Internationally By Antonio Acunzo Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a...
by Lisa Merriam | Oct 7, 2018 | Brilliance in Marketing, Resources
Resources Advertising Week: It’s like an MBA in marketing in four days. Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral, a SaaS marketing production platform revolutionizes the production and...
by Lisa Merriam | Sep 30, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today....
by Lisa Merriam | Sep 25, 2018 | Current Insights, Resources
Resources George Carlin Classic Advertising Lullaby by Lisa Merriam It has been 20 years since seen this classic George Carlin bit “Advertising Lullaby” premiered, it’s definitely worth a refresher. In these days of social media censorship and shutting down free...
by Molly Purcell | Sep 25, 2018 | Current Insights, News, Resources
Resources For Immediate Release American Marketing Association New York Opens Nominations for 2019 Marketing Hall of Fame® Media Contact: Jack Mello, PR for Marketing Hall of Fame jack.mello@gmail.com NEW YORK, September 25, 2018 — The American Marketing...
