by Lisa Merriam | Oct 10, 2018 | Member Contributions, Resources
Resources The Strategic Importance of Market Intelligence when You Expand Internationally By Antonio Acunzo Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a...
by Lisa Merriam | Oct 7, 2018 | Brilliance in Marketing, Resources
Resources Advertising Week: It’s like an MBA in marketing in four days. Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral, a SaaS marketing production platform revolutionizes the production and...
by Lisa Merriam | Sep 30, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today....
by Lisa Merriam | Sep 25, 2018 | Current Insights, Resources
Resources George Carlin Classic Advertising Lullaby by Lisa Merriam It has been 20 years since seen this classic George Carlin bit “Advertising Lullaby” premiered, it’s definitely worth a refresher. In these days of social media censorship and shutting down free...
by Molly Purcell | Sep 25, 2018 | Current Insights, News, Resources
Resources For Immediate Release American Marketing Association New York Opens Nominations for 2019 Marketing Hall of Fame® Media Contact: Jack Mello, PR for Marketing Hall of Fame jack.mello@gmail.com NEW YORK, September 25, 2018 — The American Marketing...
by Lisa Merriam | Sep 18, 2018 | Current Insights, Resources
Resources Cola Wars–Whose Side Are You On? Who Is Winning? By Matthew Quint Director, Center on Global Brand Leadership Member, Board of Directors We all know about “the cola wars.” There aren’t many pairs of brands that dominate the marketplace and...
by Molly Purcell | Sep 18, 2018 | Current Insights, Resources
Resources Nike Controversy: What Our Readers Thought In our previous blog post, the Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors. So much so, we invite our members to join. Here...
by Lisa Merriam | Sep 12, 2018 | Brilliance in Marketing, Resources
Resources Brand trust is at an all time low. AMA New York caught up with the new CEO of the Reputation Institute Kylie Wright-Ford to find out what companies can do to earn and keep trust in their reputations. Transcript: 00:01 Lisa Merriam: Americans don’t...
by Lisa Merriam | Sep 7, 2018 | Current Insights, Resources
Resources Nike Controversy: Colin Kaepernick Marketing Strategy Analysis The Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors that we invite our readers to join. Read what they had to...
by Lisa Merriam | Sep 3, 2018 | Current Insights, Resources
Resources Boycotting Brands: Brands Symbolize More than Features and Benefits By Lisa Merriam Boycotting brands for political reasons is becoming more and more common. Does who you vote for impact the burgers you eat? Of course, according to the chairman of the...
