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Thought Leadership
Empowering Your Marketing Mindset
Expand your marketing horizons with our thought leadership articles, where industry experts share their innovative strategies and forward-thinking ideas. Stay ahead of the curve and ignite your marketing prowess with our exclusive collection of thought-provoking content.
Ad jingles and New York just go together. Some of the most famous ad jingles
Western brands have left Russia to protest the invasion of Ukraine and to comply with
What will Elon Musk and change in strategy mean for the Twitter brand? And what
The Marketing Accountability Standards Board is where marketing activities meet financial return....
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach
Are you one of the 100 million people who listened to a podcast in 2020?
Gone are the days of communities being satisfied with token gestures of diversity. Today’s savvy
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to
No one can truly guess their career path from the starting line, especially when that
While women have gained momentum as marketing executives, there is still a great deal of
Building a professional competitive advantage for your marketing career is imperative for longevity in the
Diversity, equity, and Inclusion stand as the pillars to any developmental community in changing the
b2b
b2b
B2B Intelligence Center
Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!
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contribution
Curated posts from AMA New York membership
Member Contributions
Tap into the collective wisdom of AMA New York’s esteemed members through our contributed content, where industry professionals share their expertise, best practices, and success stories. Benefit from the diverse perspectives and practical insights offered by our community of marketing thought leaders.
Marketing Expertise
Many marketers today are looking for a solution that will help them go beyond their
Brand purpose is currently being challenged more than it has since the Sixties upheaval of
For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace
When a business expands its marketing efforts to a global audience, it creates growth opportunities
With President Biden’s declaration that all American adults will have access to vaccination in May,
Women in Marketing
AMA New York’s “Take Your Seat at the Table” virtual series has consisted of prominent
AMA Original Research
In a time of trade war, economic nationalism, and rapidly changing shifts in market production,
Gayle Guest-Brown is the CEO and founder of Guest Brown Impact, a leadership development firm
Gender IDEAL is a non-profit organization that provides data-driven performance insights and recommended actions to
Tamika Curry Smith is the Chief Diversity Officer at Arm, a semiconductor and software design
What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
It is an element of thriving, not just surviving. While we can volley on whether
Brilliance In Research
In today's crowded, noisy marketplace, it's harder and harder for brands to stand out. Yet
The AMA New York is hosting a webinar: The New Content Culture with specific tips
Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President
Americans don't trust brands like they used to. Various tracking studies show a decades-long decline
March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament
More than change—DISRUPTION—is impacting every field of human endeavor. We caught up with Minter Dial,
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