“Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual series
Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers.
In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular “new venture creation.” Finding it impossible and ultimately counterproductive to crowbar what is now 8,000 MarTech solutions into category boxes of the right angle variety, his design collaborators at Blue Green instead allowed the defined clusters of category logos to determine visual boundary shape.
AMA New York is thrilled to host the fifth conversation in our monthly virtual series featuring women who are redefining marketing. On September 17, we continue the series with Mani Dasgupta, Vice President of Marketing at IBM. Learn how Mani has leveraged strategies to build a smarter business that demonstrates better decision making and long-term, sustained competitive advantage.
AMA New York joined AMA Austin, AMA Triangle, AMA Washington DC and AMA members from the tri-state chapters August 27 in a virtual Happy Hour to talk about marketing technology (MarTech), upcoming marketing trends and challenges. Hosted by our partner Greenbook, close to 100 marketers joined the festivities and toasted to the end of the summer with tropical cocktails in hand.
Our mission is to inspire, support, and celebrate brilliance in marketing.
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Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
