The AMA New York is an award-winning chapter. As recipient of the Chapter Excellence Award for Membership Excellence, we are recognized for member value.
AMA New York Is an Award-Winning Chapter: It’s a Proud Moment Read More »
Ogilvy Consulting’s Laura Masse, talks about blockchain as a brand trust machine. Laura is the author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business.
Brilliance In Marketing: Blockchain as a Brand Trust Machine Read More »
The money for NCAA student athlete compensation and paid endorsements comes from marketing brands. How can marketers make it work for everyone?
Unboxing videos are an influencer marketing phenomenon that is attracting huge audiences and that is moving products off the shelf.
Out-of-the-Box Marketing: Unboxing Videos Read More »
The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.
Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S. Read More »
Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.
Benefits of Using Social Media Apps for Your Business Read More »
AMA New York and CKGSB Americas are co-hosting a U.S. and China forum discussion about the implications of the research with marketing leaders from both the U.S. and China.
U.S. and China Marketing Forum at CKGSB Americas on the Future of Marketing Read More »
Join AMA New york and enjoy benefits that can enhance your career and expand your network in the world’s most dynamic business city.
Join AMA New York and Unlock a Ton of Career and Networking Benefits Read More »
Networking tips were in store at the latest AMA New York event. At networking events, a few changes in your approach can foster better connections.
In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights talks about measuring intangibles and brand.
Brilliance In Marketing: The Need for Brand Economics Read More »
