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B2B Intelligence Center

Brought to you by Cisco

Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content from Cisco

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

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Latest B2B Resources

Are Our Practices Creating an Exclusion Pipeline?

Are Our Practices Creating an Exclusion Pipeline?

What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
Using Streaming Content in a Comprehensive Ad Campaign

Using Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them.
Download Report: The Future of Marketing–Techlash

Download Report: The Future of Marketing–Techlash

AMA New York’s Future of Marketing Study 2021 reveals significant findings AMA New York surveyed 506 consumers and ...
Reaching the Growing LGBTQ Population with Thoughtful Advertising

Reaching the Growing LGBTQ Population with Thoughtful Advertising

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
How Telehealth Advertisers Can Stand Out

How Telehealth Advertisers Can Stand Out

This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business health, its importance as both a driver and complement to other marketing channels, and the various motivating factors for utilizing TV as a growth engine for brands, whatever their life stage.
The Halo Effect: TV as a Growth Engine

The Halo Effect: TV as a Growth Engine

This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business health, its importance as both a driver and complement to other marketing channels, and the various motivating factors for utilizing TV as a growth engine for brands, whatever their life stage.
Overwhelmed with endless marketing data? Read this.

Overwhelmed with endless marketing data? Read this.

Many marketers today are looking for a solution that will help them go beyond their data, so they can focus on the creative, more inspiring aspects of their work. Paragone.ai is built precisely on this premise.
Companies Must Become Publishers:  An Interview with Susan Varty

Companies Must Become Publishers: An Interview with Susan Varty

We interviewed Susan to get a better understanding of what being a publisher means for companies, the benefits it brings, and the challenges of adopting this strategy.
Young Women @ Work: Succeeding in the Moment

Young Women @ Work: Succeeding in the Moment

Succeeding in the Moment: Navigating Stressful Conversations and Toxic Behaviors in the Workplace
4 Reasons to Hire an Ecommerce Agency for Your Online Business (+ Top Recommendations)

4 Reasons to Hire an Ecommerce Agency for Your Online Business (+ Top Recommendations)

Using an agency to develop a marketing strategy for your eCommerce business can give you a place ahead of your competitors because you’re using the latest resources, techniques, tools and have a professional marketing team working with you.
10 Rewrites for Your Calls to Action

10 Rewrites for Your Calls to Action

Susan Varty rewrites some common CTAs for better results in your campaigns.
Mergers & Acquisitions are Rising—Branding in M&A Will Be Critical

Mergers & Acquisitions are Rising—Branding in M&A Will Be Critical

Branding in M&A is rising. Brand can be a significant asset in driving transaction values. You need brand strategy to play an important role.

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