B2B Intelligence Center

Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

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Latest B2B Resources

Download Report: The Future of Marketing–The New B2B

The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.

What Kind of Flower Brand Stops Selling Red Roses on Valentines Day?

Bloom & Wild did just that. Why? Because people didn’t want them. Attest’s consumer profiling found that red roses weren’t such a romantic staple after all. So the brand did something unthinkable—find out what happened next here.

Download Report: The Future of Marketing–Purpose–

AMA New York’s Future of Marketing Study 2021 reveals significant findings AMA New York surveyed 506 consumers and ...

How to Tie Diversity, Equity, and Inclusion Goals to Compensation, Starting With Your Leadership

What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?

Are Our Practices Creating an Exclusion Pipeline?

What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?

Using Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them.

Download Report: The Future of Marketing–Techlash

AMA New York’s Future of Marketing Study 2021 reveals significant findings AMA New York surveyed 506 consumers and ...

Reaching the Growing LGBTQ Population with Thoughtful Advertising

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.

How Telehealth Advertisers Can Stand Out

This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business health, its importance as both a driver and complement to other marketing channels, and the various motivating factors for utilizing TV as a growth engine for brands, whatever their life stage.

The Halo Effect: TV as a Growth Engine

Overwhelmed with endless marketing data? Read this.

Many marketers today are looking for a solution that will help them go beyond their data, so they can focus on the creative, more inspiring aspects of their work. Paragone.ai is built precisely on this premise.

Companies Must Become Publishers: An Interview with Susan Varty

We interviewed Susan to get a better understanding of what being a publisher means for companies, the benefits it brings, and the challenges of adopting this strategy.