B2B Intelligence Center

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Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content from Cisco

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

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Latest B2B Resources

How Telehealth Advertisers Can Stand Out

This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business health, its importance as both a driver and complement to other marketing channels, and the various motivating factors for utilizing TV as a growth engine for brands, whatever their life stage.

The Halo Effect: TV as a Growth Engine

Overwhelmed with endless marketing data? Read this.

Many marketers today are looking for a solution that will help them go beyond their data, so they can focus on the creative, more inspiring aspects of their work. Paragone.ai is built precisely on this premise.

Companies Must Become Publishers: An Interview with Susan Varty

We interviewed Susan to get a better understanding of what being a publisher means for companies, the benefits it brings, and the challenges of adopting this strategy.

Young Women @ Work: Succeeding in the Moment

Succeeding in the Moment: Navigating Stressful Conversations and Toxic Behaviors in the Workplace

4 Reasons to Hire an Ecommerce Agency for Your Online Business (+ Top Recommendations)

Using an agency to develop a marketing strategy for your eCommerce business can give you a place ahead of your competitors because you’re using the latest resources, techniques, tools and have a professional marketing team working with you.

10 Rewrites for Your Calls to Action

Susan Varty rewrites some common CTAs for better results in your campaigns.

Mergers & Acquisitions are Rising—Branding in M&A Will Be Critical

Branding in M&A is rising. Brand can be a significant asset in driving transaction values. You need brand strategy to play an important role.

COCA-COLA BRAND PORTFOLIO TRIM: KILLING ZOMBIE BRANDS

The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe after a thorough brand rationalization study.

Content Marketing: An Inside Look With Jay Baer – The Name Of The Game Is Courageous Content

I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.

10 Blogging Myths to Ignore

If your company has a blog, does it deliver? Susan Varty of HeadStart Copywriting busts some common blogging myths so you can focus on what makes your blog great.

WOMEN LEADING THE WAY: AN INTERVIEW WITH AMY PROTEXTER

"Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.