Downloadable Content

Storymaking and Brand Experience Presentation

How can you ensure that the story consumers tell about your brand is a positive one? Download this presentation to learn the importance of insight-driven experiences and five vital principles that can help turn brand experiences into positive ones.

The Rise of the Robots: Big Data & The 10 Most Common Analytics Missteps You Want to Avoid Presentation

Are you falling into some of the most common marketing research analytics mistakes? Download this event presentation to find out and learn what could be done to avoid them.

NYAMA / BrandSpark American Marketers Survey 2016 Results

The results are in for the 1st Annual NYAMA / BrandSpark American Marketers Survey. Download the report to see the overall strategies, key tactics, challenges, successes, media spend intentions, and ROI perceptions of marketers representing a range of major industries.

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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