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AMA New York Insights

Curated posts from members of the AMA New York Board

6 Tips to Navigate Office Politics

6 Tips to Navigate Office Politics

No workplace is perfect. Office politics exist everywhere — though in varying types and degrees. Research shows its prevalence: It has been reported that 93% of managers claim workplace politics exist in their organization, and 70% feel that to achieve success, a person must engage in politics.

The Evolution of B2B Marketing

The Evolution of B2B Marketing

For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow.

4 Tips on Customizing Marketing Strategies for Global Audiences

4 Tips on Customizing Marketing Strategies for Global Audiences

When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or service. Connecting with international audiences entails understanding cultures, online behaviors, and local customs.

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Member Contributions

Curated posts from AMA New York membership
Volunteer of the Quarter: Esther Elkouss

Volunteer of the Quarter: Esther Elkouss

Meet our volunteer of the quarter: Esther Elkouss 00:00 I decided to become a volunteer at the AMA because it's the largest marketing professional association and I thought it could be a great opportunity to network with marketers and 00:10 grow my...

Congratulations to Charlie Pinedo, Our New Marketing Volunteer Spotlight Award Winner

Congratulations to Charlie Pinedo, Our New Marketing Volunteer Spotlight Award Winner

AMA New York is serious about recognizing our volunteers, and today is no exception. We are pleased to announce Charles Pinedo as the winner of the Marketing Volunteer Spotlight Award given in appreciation for his integral role in the AMA New York Mentoring Program. As a volunteer-run organization, we appreciate the time and contributions our members make in providing outstanding programs to our community.

Congratulations to Our New Marketing Volunteer Spotlight Award Winner, Priya Doty!

Congratulations to Our New Marketing Volunteer Spotlight Award Winner, Priya Doty!

We are proud to announce Priya Doty as the winner of the Marketing Volunteer Spotlight Award. By day Priya Doty has over 20 years experience in brand and strategic marketing in the tech industry and is currently Senior Director of Solutions Marketing at CA Technologies. But in her free time, Priya serves as the Project Manager for the Marketing Hall of Fame, AMA New York’s premier event celebrating greatness in marketing.

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