During these challenges times, when social distancing continues to be the norm, virtual networking can provide invaluable….
Category: Current Insights
Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons….
What happens when 43% of your leads come from face-to-face meetings, and a pandemic hits? What about….
AMA New York’s “Take Your Seat at the Table” virtual series has consisted of prominent marketing leaders in….
Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each….
Branding in M&A is rising. Brand can be a significant asset in driving transaction values. You need brand strategy….
I recently interviewed content marketing expert, speaker and New York Times best-selling author, …
Chances are, one of the many pivots you’ve had to make this year is updating your personal brand. The pandemic has force….
More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer ….
By Joanna Seddon AMA New York Past President and Member of the Board of Directors I urge any marketer who needs to make a case for