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Dive into AMA’s Thought Leadership Hub for Inspiring Ideas and Expert Perspectives!
AMA New York Insights
Curated posts from members of the AMA New York Board
Thought Leadership
Empowering Your Marketing Mindset
Expand your marketing horizons with our thought leadership articles, where industry experts share their innovative strategies and forward-thinking ideas. Stay ahead of the curve and ignite your marketing prowess with our exclusive collection of thought-provoking content.
Today’s marketers often feel like they’re working in patchy fog. Will “do more with
Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of
Bud Light is enduring backlash against their LGBTQ marketing. What should they have done? What
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less”
Digital marketing is a modern and efficient method of promoting products or services through digital
Like most marketers, I live by the adage, ‘The consumer comes first.’ As consumer champions,
"Women Leading the Way Series” is part of the AMA New York’s initiative to support
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to
Consumers are likely to spend generously this holiday season despite Covid disruption, and so it’s
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to
On Thursday, September 17th, AMA New York kicked off its fifth conversation in the Women
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b2b
B2B Intelligence Center
Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!
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contribution
Curated posts from AMA New York membership
Member Contributions
Tap into the collective wisdom of AMA New York’s esteemed members through our contributed content, where industry professionals share their expertise, best practices, and success stories. Benefit from the diverse perspectives and practical insights offered by our community of marketing thought leaders.
Marketing Expertise
This report, a partnership between Effectv and VAB, explores the halo effect that TV investment
Creative people are often described as disruptive, unpredictable, chaotic, or dramatic. But are these qualities
I had the opportunity to chat with Peter Ukhurebor, Co-founder of One Block Village,
Mattel was very forward in its thinking. It understood the promise of little girls when
Virtual networking allows people to expand their circle wider than before, have meaningful conversations, and
The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. Healthcare
Women in Marketing
Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace
Marilyn Markham is a tour de force. Her title of “Head of Salesforce Center of
According to the report “Workplace Conflict and How Businesses Can Harness It to Thrive,” 85
Margaret Molloy has completed various “tours of duty” to become the marketing executive she is
Showcasing marketing excellence is a point of pride for AMA New York. Our platform provides
AMA Original Research
Ad jingles and New York just go together. Some of the most famous ad jingles
What will Elon Musk and change in strategy mean for the Twitter brand? And what
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach
Are you one of the 100 million people who listened to a podcast in 2020?
Moving away from agencies and taking a more hands-on approach to research can feel difficult,
We are in a she-cession, a term coined early in the pandemic by C. Nicole
Brilliance In Research
The American Marketing Association of New York spoke with Deloitte Digital's Alan Schulman about
The football brands that really matter are brands you might not have heard of--unless you
Ogilvy Consulting's Laura Masse, talks about blockchain as a brand trust machine. Laura is the
The AMA New York's Brilliance in Marketing series talks to board member Craig Charney, who
In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights
Employee backgrounds matter for your brand. Reputation is created less by marketing and more by
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Join the ranks of marketing influencers and industry experts by contributing your valuable insights to AMA New York’s site, gaining visibility, credibility, and the opportunity to make a lasting impact in the marketing community.