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AMA New York Insights

Curated posts from members of the AMA New York Board

3 Hype Marketing Strategies to Succeed in an Economic Crisis

3 Hype Marketing Strategies to Succeed in an Economic Crisis

Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons anticipating having this newest gadget? How about on Black Fridays in the U.S., when adults fight to take advantage of a store’s blockbuster deals? These scenarios are courtesy of well thought-out and highly effective hype marketing strategies.

Member Contributions

Curated posts from AMA New York membership
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019

Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019

Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.

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