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AMA New York Insights

Curated posts from members of the AMA New York Board

How Insights Departments Are Solving Problems By Taking Research In-House

How Insights Departments Are Solving Problems By Taking Research In-House

Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.

Want Brand Equity? Deploy Working Moms

Want Brand Equity? Deploy Working Moms

We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research. This term focuses on the negative impact our current economic crisis has had on women. The gender gap in unemployment rates is widening. How do we reverse this?

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Member Contributions

Curated posts from AMA New York membership
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019

Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019

Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.

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