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Resources

AMA New York Insights

Curated posts from members of the AMA New York Board

Becoming More Customer-Centric in 2020

Becoming More Customer-Centric in 2020

If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity

Member Contributions

Curated posts from AMA New York membership
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019

Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019

Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.

The Strategic Importance of Market Intelligence

The Strategic Importance of Market Intelligence

Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.

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