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AMA New York Insights
Curated posts from members of the AMA New York Board
AMA New York Largest Chapter in the Nation
The NYC is the largest chapter of the American Marketing Association with a strong focus on member value, collegiate relations, and volunteerism.
J. Walter Thompson & Co. and the 1964 Advertising Age Commemorative Issue
J. Walter Thompson Co. ended in 2019. 1964 Advertising Age charted its history that seemed to “peculiarly to match the whole history of modern advertising.”
Rebranding Global Warming and Climate Change? The Limits of Brand to Persuade
Will rebranding “climate change” finally persuade people to take action? Certainly not! In fact, it would be counterproductive.
Nike Brand Problem? Colin Kaepernick, Betsy Ross Flag, China, and #MeToo Revisited
The Nike brand problem question has been driven by controversy this year–but is there a problem with Colin Kaepernick, Betsy Ross flag, China & #MeToo?
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Member Contributions
Curated posts from AMA New York membership
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
What Domino’s® Can Teach Big Pharma About Corporate Reputation
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
The Strategic Importance of Market Intelligence
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
Finding Lost Marketing Leads: How to Find and Convert Missing Leads
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
The 2018 Marketing Volunteer of the Year Award Goes To…Skyla Li
AMA New York is proud to announce Skyla Li as the 2018 Marketing Volunteer of the Year for her contributions to the Marketing Hall of Fame as the Social Media & Digital Marketing Coordinator. Skyla spearheaded a new social media initiative for the 2018 Marketing Hall of Fame which took place on May 17, 2018.