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AMA New York Insights
Curated posts from members of the AMA New York Board
MarTech Virtual Happy Hour ICYMI: Cocktails in the Greenroom
AMA New York joined AMA Austin, AMA Triangle, AMA Washington DC and AMA members from the tri-state chapters August 27 in a virtual Happy Hour to talk about marketing technology (MarTech), upcoming marketing trends and challenges. Hosted by our partner Greenbook, close to 100 marketers joined the festivities and toasted to the end of the summer with tropical cocktails in hand.
The Future of MarTech: Panel Discussion
Get a closer look at the MarTech field at this important discussion: The Future of MarTech Panel on Thursday, September 3, 2020 from 12:00 pm to 1:00 pm ET, hosted by AMA New York, Austin, DC and Triangle chapters.
Virtual Career Readiness Summer Camp: How Did It Go, and What Did We Learn?
In a world where career readiness is more important than, this workshop helped participants prepare the right moves in the job market today.
Virtual Networking: Let’s talk about MarTech – Cocktails in the Greenroom
Virtual networking at our virtual happy hour to discuss MarTech and connect with AMA chapters in other cities.Thursday, Aug 27, 6 pm to 7:30 pm online.
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Member Contributions
Curated posts from AMA New York membership
Choosing and Using Marketing Technology to Activate Your Digital Strategy
Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming back for more.
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
What Domino’s® Can Teach Big Pharma About Corporate Reputation
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
The Strategic Importance of Market Intelligence
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.