Resources
AMA New York Insights
Curated posts from members of the AMA New York Board
Becoming More Customer-Centric in 2020
If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity
Getting the Most from Membership — Webinar Recording
Here are some tips for getting the most out of you membership in the AMA New York chapter and in the national organization. Watch the webinar…
How to Stay Current through Marketing Change in 2020
It isn’t easy to stay current through marketing change. Here are ideas for sorting through the clutter and keeping up with marketing innovations.
AMA New York Largest Chapter in the Nation
The NYC is the largest chapter of the American Marketing Association with a strong focus on member value, collegiate relations, and volunteerism.
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Member Contributions
Curated posts from AMA New York membership
Choosing and Using Marketing Technology to Activate Your Digital Strategy
Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming back for more.
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
What Domino’s® Can Teach Big Pharma About Corporate Reputation
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
The Strategic Importance of Market Intelligence
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.