Resources
AMA New York Insights
Curated posts from members of the AMA New York Board
Make a Commitment to Advance Gender Equity Practices
Gender IDEAL is a non-profit organization that provides data-driven performance insights and recommended actions to workplaces seeking to become more gender-equitable.
Why DEI Is a Business Initiative, Not an HR Initiative
Tamika Curry Smith is the Chief Diversity Officer at Arm, a semiconductor and software design company. She also serves as President of TCS Group, a firm that provides human resources and DEI solutions to a broad range of clients.
Building a Culture-Shifting Brand
The number of women working outside of the home is the lowest it’s been in 34 years. The pandemic has exacerbated the gaps for women in the workplace, but even before the pandemic, mothers were lacking the support they needed from employers.
How to Tie Diversity, Equity, and Inclusion Goals to Compensation, Starting With Your Leadership
What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
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Member Contributions
Curated posts from AMA New York membership
Congratulations to Mei Lin Ng Wnuk, Named Marketing Volunteer Spotlight Award Winner
We are proud to announce that Mei Lin Ng Wnuk has been named a 2019 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter as Director of Membership Growth.
Brand Yourself on LinkedIn: How to Stand out from the Crowd
LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing crowd?
Choosing and Using Marketing Technology to Activate Your Digital Strategy
Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming back for more.
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?