AMA New York Insights
Curated posts from members of the AMA New York Board
Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons anticipating having this newest gadget? How about on Black Fridays in the U.S., when adults fight to take advantage of a store’s blockbuster deals? These scenarios are courtesy of well thought-out and highly effective hype marketing strategies.
What happens when 43% of your leads come from face-to-face meetings, and a pandemic hits? What about when you’re drowning in data but need a big idea, and fast?
AMA New York’s “Take Your Seat at the Table” virtual series has consisted of prominent marketing leaders in intimate conversations hosted by Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School.
Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each year since 2016?
Member ContributionsCurated posts from AMA New York membership
We are proud to announce that Mei Lin Ng Wnuk has been named a 2019 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter as Director of Membership Growth.
LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing crowd?
Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming back for more.
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?