Resources
AMA New York Insights
Curated posts from members of the AMA New York Board
I Love New York: Famous Ad Jingles and Jingle Makers from New York
Ad jingles and New York just go together. Some of the most famous ad jingles (and jingle writers) have a New York connection.
What’s Next for the Twitter Brand–and Twitter Advertisers–Now that Elon Musk Owns It?
What will Elon Musk and change in strategy mean for the Twitter brand? And what will it all mean for brands on Twitter? Here are some thoughts from marketers around the world.
15 Podcasts Marketing Leaders Are Listening To Right Now
Are you one of the 100 million people who listened to a podcast in 2020? Or one of the projected 125 million listeners tuning into podcasts this year?
How Insights Departments Are Solving Problems By Taking Research In-House
Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.
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Member Contributions
Curated posts from AMA New York membership
Congratulations to Mei Lin Ng Wnuk, Named Marketing Volunteer Spotlight Award Winner
We are proud to announce that Mei Lin Ng Wnuk has been named a 2019 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter as Director of Membership Growth.
Brand Yourself on LinkedIn: How to Stand out from the Crowd
LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing crowd?
Choosing and Using Marketing Technology to Activate Your Digital Strategy
Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming back for more.
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?