AMA New York Insights
Curated posts from members of the AMA New York Board
Customer experience—CX—is how marketing department can infuse a branded customer experience through every customer touchpoint.
Brand governance used to be all command and control. No more. Brands are out of control. Here is a new approach for managing brand with empowered consumers.
Three industry leaders responsible for outstanding contributions to the field of marketing as its 2019 inductees to the Marketing Hall of Fame®.
Content shock—we are bombarded by an astounding amount of content every day. Up against these statistics, can your content marketing still succeed?
Member ContributionsCurated posts from AMA New York membership
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful--as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors which...
Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents –talents that are реrfесtlу suited for vоluntееrіsm.
How To Activate Your Digital Marketing Strategies While Facing Consistent Challenges: Google and Emblem Health
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.
Marketing automation has grown into a billion-dollar industry by offering better customer experience, improved resource allocation and the ability to more cost-effectively scale operations. Though there is a much more to consider, core system capabilities include:...
New York American Marketing Association (AMA New York) live events will make a major difference in your professional life. Watching a streaming live event or a webinar is convenient, but do you gain the contacts and network that you need to grow your business or...