Board of Directors
Chief Growth Officer,
Former Global Managing Director, Ogilvy & Mather; Board Director
Alda Abbracciamento traded in her Ogilvy career in 2019 for the start-up world. She is currently Chief Growth Officer of flytedesk, an advertising platform that aggregates all college media in one place making it really easy for brands to reach college students. She is responsible for all growth across the company – publisher software sales, political/advocacy and corporate brands.
Prior to flytedesk, Alda spent 15 years at Ogilvy, having joined as Managing Partner, leading the WPP team for Yahoo! growing a small brand assignment into a global business and Ogilvy’s expansion into the San Francisco market. Her remit expanded to lead global brands like BP, UPS, Barclays, and Centrica’s Connected Home Division, Hive. She partners with CEO’s and CMO’s to help them navigate their businesses and brands during very complex and challenging times, whether that be economic and reputational crisis, business model disruption, or digital transformation. She is best known as the agency person who personifies building client relationships under the most complex of circumstances and businesses.
Prior to joining Ogilvy, Alda was EVP, Partner, of The Martin Agency where she led client brands like Kellogg’s, Charles Schwab, Kohler, US Trust, Amgen and Wrangler Jeans. Six of the eight years were spent in Richmond, Virginia, playing a major role in the transformation of this creative regional agency to the national stage. She opened The Martin Agency San Francisco to attract new talent to The Martin Agency, and service a growing dotcom business along-side clients like Charles Schwab.
Her first global experience came quite early at Grey Advertising, where she led the Slim-Fast brand, growing that business around the world. She joined the agency to work on Kohler Plumbing products, positioning the brand as fashion for the home, and changing that industry forever.
Alda is married, and lives in NYC. She’s most proud of the Working Mother of the Year award which she won several years ago, which her son Alex will tell you all about. She serves on the board of flytedesk, AMA New York, and is marketing advisor to Girl Scouts of the USA.