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Board of Directors

Peter Owen

AMA New York Board of Directors David Rogers

President-Elect

Lincoln Sales Zone Manager
The Ford Motor Company

Peter Owen is a sales and marketing leader specializing in sales, process improvement, channel management, and business strategy.  He began his career at Ford Motor Company in 2007 and has held various leadership positions in sales, business development and the consumer experience.  Currently, Peter is in charge of growing Lincoln vehicle sales in the New York market by wholesaling Lincoln vehicles, boosting dealership digital marketing performance, and improving the consumer experience.

Prior to working for Lincoln, Owen was the Consumer Engagement Manager for all 113 Ford and Lincoln dealerships in the New York region.  He led a team of 20 zone managers to improve the in-dealership consumer experience for the sales and service departments.  During this time, he developed a guide for all dealerships across the country that detailed best practices for each part of the customer service journey.

In 2012, Peter worked in Business Development for Ford’s Customer Service division creating and presenting training seminars, designing dealership incentives, devising tracking processes, and developing the “New York Strategy,” which outlines the unique circumstances and needs for dealerships in the New York Market.  Peter also works closely with car dealerships to improve sales, the consumer experience, and profitability through business strategy consulting and sales.

Peter earned his MBA from the Columbia Business School in 2014 and his BBA in Marketing from the University of Wisconsin in 2006.  He was a teaching assistant for Marketing Planning for the Executive MBA program and has served on the board of directors of the AMA New York since 2014.

 

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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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